Ambrosi | Etchegaray

Friends Culture Fair

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Jaime Navarro

— DESCRIPTION BY Ambrosi | Etchegaray —

The Friends’ Culture Fair has witnessed dynamic and symbolic encounters between the culture and traditions of different countries, strengthening the bonds of friendship that unite us with other nations.
The proposal invites us to live the experience within a Fair that exposes different cultures; achieving an inclusive and containment space, responding to pedestrian flows, large esplanades, and which symbolically represents the unity and universality in its scheme.

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Jaime Navarro

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Jaime Navarro

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Jaime Navarro

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Jaime Navarro

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

The project is formed by a module, which by its repetition drafts the circumference accommodating 100 stands of 25m2 with double fronts, and which at the same time works as a double height big cultural passage.
The proposal is built by a modular structural system based on scaffolds; profitable and easy to assemble, where the only modules that are different, are those corresponding to adjustments. The structure is unified and takes its shape with the materiality of the jute sacks, which refer to the commercial unity of interchange in the commercial and cultural origins.

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

The program of the Fair includes an artistic forum which is located on the road with less traffic flow, achieving the project to move towards the National Palace in order to receive the predominant pedestrian flow.

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Mexico City’s pavilion is located at the center of the project, understood as a multipurpose space with forums, elevated walkways, and shadow spaces. These symbols of unity are the result of a light structure representing the plurality of the different countries in a unique material geometrical gesture, rich in meaning.

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Jaime Navarro

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

© Rafael Gamo

The radial scheme allows a continuous and ludic tour, which isolates and contains; inviting to get in and out of the Zócalo to the Fair and vice versa. The Fair’s space embraces and receives the different countries as well as its guests.

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

Situation Plan © Ambrosi | Etchegaray

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

Ground Floor Plan © Ambrosi | Etchegaray

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

Module Plan © Ambrosi | Etchegaray

Ambrosi | Etchegaray, Mexico, design, architecture,FRIENDS CULTURE FAIR

Section © Ambrosi | Etchegaray

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