El Rosario

In this project we worked with public-private investment. This project is the result of a negotiation, cultural, political and economical integration. It’s a private investment in a public building, the public sector doesn’t have to invest anything because we are adding retail or services spaces to create an economy that can build this kind of projects.
We are trying to gather people, transportation systems, community and a lot of things, so this is like a mix of a lot of people, authorities, investment and retailers.

So in this kind of project i’ve got an analogy, it’s like a jazz musician, we are not creating a thing from the site to the people, we are dealing with a lot of things and you’re like in the middle of a jam session. You know?! You’re trying to get in the rhythm of the public sector, the authorities, the community, the people, the vendors, the transportation… That’s the exercise of this kind of project.

In that matter we try to design projects that can defend themselves on the construction phase because, as you can imagine when you design a project like this in Mexico you’re dealing with the client perspective, with the authorities perspective, with the users perspective, the economy and a lot of things that in the public sector in Mexico decide the future of the projects. If you don’t create a project that can defend himself in the process you got like a monster at the end of the process.

So I try always to design preventing that changes or the budget reductions and all that stuff that you get in the construction, so again we create this structures that don’t need to have any kind of addition and we start to design with a very rational approach of a structure.
The second approach was to create a flexible structure that can accommodate different clients and never compromise the first idea of the project.